The Wireless carrier O2 will launch the Sony Ericsson Naite. The new mobile phone has been made out of recycled and recyclable plastics, and also features a low power consumption charger. Moreover, it sports reduced packaging and an e-manual, in a move aimed at considerably reducing the CO2 emissions from transportation and paper usage (by 90 percent for the latter). Sally Cowdry, O2’s marketing director, stated, “Not only is sustainability a key issue for us as a business, but we know that it’s also important to our customers. The Naite is a key part of our strategy to bringing products and services to our customers which can help them reduce their energy consumption. It’s about making their decision to buy a greener device easy with an affordable and feature-packed phone, but which also has a greatly reduced carbon footprint.” the Sony Ericsson Naite still has a lot of capabilities to offer to any user out there. It packs a 2-megapixel photo snapper, as well as stereo Bluetooth capabilities and an FM radio, not to mention the memory card slot with support for up to 8GB of additional storage space. The new mobile phone is available with the carrier for free on selected plans, and can be purchased by Pay & Go customers too, for a price tag of £97.86. The Sony Ericsson Naite can be acquired either from O2 stores or from the company’s website.
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